Take big to the new MAX! New Volume Flash the MAX Mascara now in waterproof. Exclusive 'Lash Expand’ formula with collagen thickens lashes, while keratin helps to make them stronger, sleeker and shinier. This mascara features Rimmel's BIGGEST BRUSH EVER with unique ‘Perfect Fit’ technology for perfect loading of each lash. Combined with a quick setting formula that dries in a flash, there isn't a clump in sight. Lashes are pumped to 14X more volume. Go from skinny to fat in 10 SECONDS FLAT.